Template For Success
Literally
Creating templates for your business is an easy way to strengthen your brand and your performance.
In today’s efficiency-obsessed culture business templates save time and improve your understanding of your project. Read the article below to find out more about why your business should invest in templates.
A template is a document you create to edit for future tasks saving you time.
What is a template?
It seems like a silly question but we have to start somewhere. A template is a document distributed online (or in print) to act as a model or as a pattern for use by others. Often they are models for important business activities such as budget templates, brand templates or email templates. You will already be using templates without realising this; timetables are templates for organising your operation’s time and attention.
Microsoft and Google’s packages offer thousands of user-generated templates for use on the web. This blog will focus on why you should create templates for your business or project. First, we will review how they will help you inside your business and then look at how they can help you reach more customers.
Looking In
Time is money
This adage is as old as money itself. But what time is it saving you exactly? Having a defined process saves your business time and energy. It is a way of automating and streamlining activities that you do consistently. If it only takes your business 30 minutes to type out an inventory once a week that is 26 hours a year. Not a huge block of time but think how much time you could save across your business. Think about how many interactions with customers or within your business could be automated through the use of templates. Creating templates saves you time practically. It also allows you to save mental energy to spend on more creative or demanding aspects of your operation. Templates are a time hack and a performance booster.
Understanding processes
Writing a template forces you to examine your business’ systems and your thought patterns. Making these patterns visible helps you to become more self-aware. Templates are essentially the creation of boxes for information you either require or for information want to distribute. To do this you must consider your customer first. Templates help you to better understand the needs and wants of your customers. Even if you are creating an email campaign template you will need to consider the best way to hook and maintain your audience’s interest.
Once you have a few templates you will be able to see any inefficiencies in your practices and spot opportunities to improve. Templates give you insights you can then apply to all areas of your business.
Looking Out
Hooks for traffic
Create a unique template to avoid being lost in Google’s noise
Templates are great traffic drivers and lead magnets. Digital businesses use the lure of an attractive or well-designed template to gain prospective customers’ email addresses. This gives you leads the opportunity to advertise your products or service. Your business can capitalise on satisfying a niche to draw an audience to your website. The more specific the niche your template will satisfy the more likely it is to be found. Writing an email template or a marketing template will be lost in the crowd. Just look at all the results on this page. Are you an artist why not create an inventory template for vegan portrait painters? You could be a pest controller who gives away a free checklist for removing wasp’s nests safely. It seems pedantically specific but this is how you drive traffic to your website. The creation of templates for distribution to your customers also establishes you as...
...An authority
Templates are free advertising for your business. As detailed above the input of resources has a high ROI (return of investment). Sharing free templates positions you as an authority in your industry. In simple terms, it gives you the chance to show off your skills and range of expertise. A professionally crafted budget template or collection of recipes will do more to strengthen your brand than any email campaign. Your brand will become synonymous with quality and value. Customers will then trust your voice. A trust that will result in more sales.
If you need help designing templates for your business please contact Wehi for information about our copywriting services.
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