The first blog in Wehi Web’s newest blog series.
The Social Media Management Tool Kit
Apparently a poor workman blames his tools. Well today Wehi is celebrating the tools that we use everyday in a series of blogs. The series will cover tools for social media, SEO, graphic design and organisation.
Social Media Management Tools
Effective Social Media management is easy if you stay on point. In 2020 there are still businesses either neglect or do not exploit social media to its full potential. This is understandable as there is so much to consider; which platforms to use, how to manage your profiles and how to create a consistent stream of quality content. With all this to consider social media management can easily become a time sink. With the tools that Wehi uses everyday your social media channels can reach peak performance.
Buffer is an easy system to schedule Social Media post that leaves you time to focus on other tasks.
Buffer
Buffer is a platform for scheduling social media posts. You can queue multiple posts across all your business’ social media accounts. Buffer allows you to chunk all your social media scheduling into one block of time. This gives you the freedom to concentrate on other areas of your business without having to regularly interrupt your flow to post content. This chunking is particularly vital for lean operations or one person start-ups where time and resources are scarce. The app gives you notifications when scheduled posts have been completed so you have peace of mind your social media strategy is being implemented. Buffer is free in its simple version but you will need to go premium if you intend on managing client’s social media platforms through this app.
Google Trends
Google Trends is a tool for charting the popularity of Google search terms. The tool breaks down a term's popularity over time and between demographics. In my opinion Google Trends has two main uses.
Google trends is useful for entry level market research.
Firstly, for ecommerce sites or any business that sells physical products. You can chart what and when customers are searching for your products. That means you know the best possible time and place to market your products; increasing sales and ROI in adverts.
Secondly, for finding unmet customer needs. This is a valid technique for everyone from bloggers through to large corporations. Google Trends can be used to find searches for products or services that are not being met in your geographic or market sector.
The beauty of Google Trends is that it allows you to harness Google’s immense data and processing power to help build your business. I use Google Trends to guide small businesses in their marketing strategies and to find content ideas for blogs. This tool is just as useful for SEO as it is a valid way of testing possible keywords.
Public figures
Follow key marketing experts like Gary Vee to learn tips and tricks for your social media channels.
Twitter, Instagram and YouTube are full of experts ready to share their strategy for success. Public figures such as Gary Veynerchuck, Brian Dean and Neil Patel are the apex predators of the social media world. They consistently predict social media trends, find innovative strategies for exploiting them, then most importantly; they execute on their strategy. All of the above figures offer free content at scale. Some such as Gary Veynerchuck distributes long form tutorials in PDF guides, Skill Share tutorials and YouTube lectures. Good advice I received when starting this project was to write case studies of successful brands and other public figures to understand how they dominate social media. You can then use these ideas to help grow your brand and increase sales.
Conclusion
I have included the tools that have had the greatest impact on my and Wehi’s working day. Each app took a small window of time to get used to but have returned this investment becoming valuable tools. Not all of the above tools will be an exact match for your business or start-up but they are a useful place to start. Exploring these tools will help you to understand how you work day-to-day and the areas you need a tool to sharpen up your practices. I regularly explore new tools and compare them to our current arsenal. This quest keeps Wehi flexible and allows us to allocate our time to what we love doing; building professional websites for interesting projects.
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Need help with your business’ SEO, Graphics or managing social media? Contact Wehi now to make your vision a reality.
Comment below now to suggest other handy tools or ask questions about the tools above.